We Design. You Deliver.
How to Communicate and What to Say to Transform a Person to a Prospect and a Prospect to a Client or Customer
This program is designed to help anyone responsible for developing business and organizations seeking to develop a sales-culture to improve revenue, profitability, employee retention and engagement, and customer retention and satisfaction. It includes foundation content on the most important communications skills and content for selling your ideas, services, and products. Participants learn what their communication style is and how to flex it to improve sales communication in addition to the content used by the most successful salespeople.
This program is cost-effective. For a flat license based on the number of employees, you have unlimited access to the entire content for each module for your organization.
This program is flexible. Each module includes a slide deck with facilitator notes, a timed-agenda, and worksheets for participants. All are fully editable. Your marketing and business development team can add in their expertise and unique perspective based on their experience in your organization.
This program is an engaging culture change. Your leaders deliver the programs. They send the message that this learning experience is important and part of your culture in contrast to programs, which bring in outside experts. This program changes the way people think, feel, and behave so they they will model new behaviors that others observe and copy. This leads to a culture change and competitive advantage that is impossible for your competitors to copy because the combination of this program's flexibility and delivery by internal people makes it uniquely designed for the needs of your organization.
Participants will learn:
- how to recognize their communication style and the style of others,
- how to flex their style to improve a sales conversation, and
- what to say and when to say it to create a successful sales conversation.
The focus of the program is on learning sales communication skills and practicing them.
For questions, a description of the 12 modules, or to set up a demonstration, contact Susan@LettermanWhite.com or call 610-331-2539.
1. Is this program for us?
This program is designed for anyone, who are also responsible for developing business, and organizations seeking to develop a sales-culture to improve revenue, profitability, employee retention and engagement, and customer retention and satisfaction. It includes foundation content on the most important communications skills and content for selling your ideas, services, and products.
2. What makes your program different from and better than other programs?
Three factors make this program different and better. (1) COST: For a one-time, licensing fee, the organization receives the materials to deliver workshops internally. (2) QUALITY: Each fully customizable module contains editable and customizable slides, facilitator notes, worksheets, and a timed-agenda. (3) CULTURE CHANGE TOOL: As a fully, customizable, internally-lead, experiential program, workshop facilitators and participants put into action a new way of thinking about and “doing” business development that will change team and organization culture.
3. How long is each module?
Each module is delivered in 2 hours, including course-time exercises. In addition, each module has post-work, which will take 1 to 2 hours to complete. Oftentimes, learners will spend more time on post-work because it ties directly into their real-life leadership challenges. It is expected that modules will be delivered weekly to ensure learner accountability, engagement, and skill development, after which, groups may opt to continue to "check-in" monthly with each other and the facilitator.
4. How long does it take for a facilitator to learn the materials?
This program is unique in that it builds on an external assessment, the TRACOM product, Social Styles for Sales. It will take the facilitator a few hours to go online and become an accredited provider of the assessments used in the first two workshops.